Your organization has an idea, a vision, a strategy…but how do you successfully bring it to life?
We provide a full range of dedicated services that focus on realistically defining that idea – be it a strategic plan, a brand repositioning, a new product launch or another concept you’ve been considering – and then transforming it from idea to plan and right into reality.
• Practical Strategic Plans
• Marketing and Communications
• Business Plan Development and Implementation
• Brand and Product Development
• Business Analysis and Problem Identification
• Investor and External Relations
• Dedicated Project Management
With a background in both B2B and B2C, our sector experience covers:
• Financial services
• Consumer packaged goods
• Professional services
Current and past clients include:
• Russell Investments Canada
• Manulife Private Wealth
• BAG TO EARTH
• J Cloth
• :RBC Global Asset Management
• Sunnybrook Foundation
• Cognition LLP
Our proven experience developing and implementing strategic plans, and launching new products and brands, can help your organization transform ideas into success.
Many organizations face the challenge of how to effectively transform their business objectives into tangible realities, or they lack the dedicated resources to put strategic plans into action.
The Magee Resource Group Inc. helps companies achieve real success through strategic planning, marketing/branding/communications, and project management.
Since 2009, The Magee Resource Group Inc. has played an instrumental role in developing the ongoing marketing strategy for BAG TO EARTH and implementing integrated support programs targeted at specific and diversified consumer markets across Canada. Katherine brings a wealth of knowledge to the table allowing us to reach our customers in the most cost effective way. Due largely to Katherine's efforts, BAG TO EARTH has been able to stretch its budgets across a wide variety of marketing support functions allowing our company to profitably expand within a relatively short period of time.
Chief Executive Officer, BAG TO EARTH Inc.
Over the last few years, The Magee Resource Group has helped us with development and delivery on our overall strategy to position ourselves as a leader for retirement investing in Canada. Katherine has consistently provided high quality insights, expertise and deliverables. Her ability to work with all levels of our organization to implement the strategies has served us well, allowing us to deliver award-winning resources to Canadian financial advisors and investors.
Managing Director, UK and Global Retail, Russell Investments
We initially hired The Magee Resource Group in early 2009 to develop our brand identity, a strategic sales process and our marketing plan. Since that time, we have worked with Katherine to implement a number of marketing initiatives including a new website, CRM system and processes, targeted marketing collateral, client surveys and a conference strategy. Katherine has a strong understanding of the challenges faced by a growing business and has a unique ability to make marketing principles practical, objective, tailored and useful for the companies and personnel with which she is involved.
How many times has your organization had a great idea but it never sees the light of day because other aspects of the business keep taking over?
Or you have a strategy you need to implement but everyone is so busy that it keeps getting pushed to the back burner? You know…“we’ll get to it next year…”.
The Magee Resource Group Inc. can help your organization transform those ideas or strategies into reality:
• We helped a high profile investment management firm to realize its vision to be a leader in its sector by creating the strategy and then worked with internal resources to develop and implement award-winning online tools, collateral and positioning with both advisors and investors
• We worked with a long-established consumer packaged goods company to develop and launch two new products that extended the brand family and reached out to a new generation of consumers
• We developed the strategic marketing communications plan and helped guide its implementation for the launch of a new division of one of Canada's largest financial institutions
• We worked with a non-profit organization in the health care sector to successfully raise its profile with potential and current donors during a major fundraising campaign
• We developed a three year strategic plan and subsequent implementation plan for the 2nd largest chapter globally of a major non-profit organization
• We created the brand vision and implemented a marketing plan for a growing professional services company that recognized it was time to take the next step and reach out to its target groups with integrated strategic marketing and communications
Rather than keeping a full staff on call and driving up our costs, we bring in exceptional resources such as designers, writers, researchers, web developers and project managers depending on the needs of our clients and their projects.
Katherine Magee is the principal of The Magee Resource Group Inc., a company founded in 2006. Katherine’s expertise is in strategic planning, marketing & communications and brand development. The Magee Resource Group Inc. helps organizations achieve real success in translating their business objectives into tangible realities. Current and past clients include Russell Investments Canada, Manulife Private Wealth, BAG TO EARTH, The Toronto CFA Society, RBC Global Asset Management, Cognition LLP, Sunnybrook Foundation, J Cloth, The Marquee Group, and R2 Financial Technologies.
Prior to launching The Magee Resource Group Inc. Katherine was Vice-President, Marketing at Franklin Templeton Investments where she was responsible for a 50-person national marketing department, including developing marketing strategies for multiple lines of business, five sub-brands and one master brand; developing and implementing strategies for corporate branding; and leading multi-departmental working groups for new product and program development. Before joining Franklin Templeton Investments in 2000 after obtaining her MBA at Rotman School of Management, she was the Director of Corporate Affairs for Koala Beverages Limited, a publicly-held beverage and snack food distribution company in Vancouver. There she was responsible for investor relations, corporate communications and human relations.
Katherine is also a part-time lecturer at the University of Toronto. She developed and launched a course at Rotman Commerce in 2010 that helps business students learn how to successfully analyze strategic business cases and present their analyses and recommendations in the most effective way possible. As well, Katherine is delivering a course on Competitive Strategy & Markets as part of the Business Minor in the Faculty of Engineering.
The Magee Resource Group Inc. is proud to be a contributing partner since 2011 of the first-ever African Business Women’s Connected Summit & Trade Expo (Ethiopia 2014).
Having worked extensively in both the Vancouver and Toronto business communities, Katherine has also lived and travelled through Africa, Europe, Asia and Central America. When she’s not running after her puppy, Katherine is busy teaching herself guitar, planning her next travel adventure after scaling Mt Kilimanjaro in February 2012, and figuring out what gourmet meal she can next inflict on unsuspecting dinner guests.
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